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November 8, 2016 — California General Election
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Local

City of Capitola
Measure F Ordinance - Majority Approval Required

To learn more about measures, follow the links for each tab in this section. For most screenreaders, you can hit Return or Enter to enter a tab and read the content within.

Election Results

Passed

4,081 votes yes (81.08%)

952 votes no (18.92%)

100% of precincts reporting (6/6).

5,033 ballots counted.

Without increasing taxes, shall the City of Capitola extend the 2017 sunset date of its current one-quarter percent sales tax for an additional ten years to protect essential city services and facilities, such as police and emergency safety programs, protect the wharf and beach from storms and rising sea levels and maintain and improve parks, sidewalks and bike lanes with all funds staying local?

What is this proposal?

Measure Details — Official information about this measure

Impartial analysis / Proposal

Tony Condotti, City Attorney

Tony Condotti, City Attorney

TEN YEAR EXTENSION OF CITY OF CAPITOLA QUARTER PERCENT SALES TAX INCREASE

In 2004, City voters approved a temporary ¼ percent sales tax (also known as the transaction and use tax) increase, which was originally scheduled to sunset on June 30, 2010. In 2008, City voters extended the sunset date to December 31, 2017. As a result of these two voter approvals the current sales tax rate in Capitola (combined state and other local sales tax) is 8 ¾ percent.  This ordinance, if adopted by the voters, would extend the expiration date of this temporary sales tax increase for an additional ten years, to December 31, 2027. 

All City revenue generated by this sales tax is used by the City to pay for general City programs and services, including public safety, wharf, beaches, parks, and street and sidewalk improvements.  As such, this ballot measure proposes a “general tax” rather than a “special tax” and requires a simple majority vote for adoption.

The above statement is an impartial analysis of the proposed sales tax increase ordinance.

Financial effect

Mark Welch, Finance Director

The Capitola City Council has placed a measure on the November 8, 2016 ballot, asking voters to approve an extension of thecurrent one-quarter of one percent (0.25 percent) Measure D transaction and use tax (approved in 2008) for ten years. If passed by a simple majority of the voters voting on the measure, the Ordinance would expire automatically on December 31, 2027, unless further extended by the voters.

It is estimated that the ten-year extension will generate approximately $1.1 million annually for a total over ten years of $11 million. The actual amount of revenue will vary based on economic conditions, growth or declines in the sales tax base, and inflation.

The revenue generated will fund general governmental purposes including wharf and beach maintenance, police services, and bicycle and pedestrian safety improvements. Annual audits showing where the revenue was spent will be conducted and made available to the public.

 

Published Arguments — Arguments for and against the ballot measure

Arguments FOR

Capitola is a wonderful place to live and visit. The many amenities that we enjoy here – the beach, Soquel Creek, our parks, our walking town, the Wharf and our safe community – they are all major parts of what we identify with as Capitolans.

Together we passed Measure D in 2008, a one-quarter cent sales tax, which generates about $1.1 million a year.  This tax will expire in 2017.  Today, we continue to have important needs, and we are asking you to vote to extend this tax for ten years. This measure will support the following important projects:

  • Refurbish the Wharf, originally built more than 150 years ago, to protect it and maintain it for future generations.
  • Preserve the beachfront, our creek, and lagoon from storms.
  • Ensure the Police Department is fully staffed, as has been achieved since the sales tax was first enacted.
  • Improve our parks, sidewalks and bike lanes.

Capitola’s population swells in the summertime and expenses for public safety and increased recreational activities skyrocket.  We need a fully staffed Police Department to ensure public safety year-round, including during periods of increased demand each summer. 

It is time for us to take care of the Wharf and beach for the next generation.  With sea level rise and a predicted increase in the frequency and intensity of storms, this is an important issue for us. The City budget includes funds for minor Wharf repairs, but major repairs are very expensive.

We want to provide our community with the highest level of service, PROTECT OUR ENVIRONMENT and ENHANCE PUBLIC SAFETY. This small tax is spread across a broad spectrum of people including tourists and visitors.

Please VOTE "YES" on this measure and help us continue to keep Capitola the wonderful place that it is.

Stephanie Harlan
Capitola Vice Mayor

Michael Termini
Capitola City Council Member

Carin Hanna
Business Owner/Craft Gallery

Rudy Escalante
Chief of Police

Gayle T. Ortiz
Vision Capitola

 

Arguments AGAINST

No argument against Measure F was filed

Read the proposed legislation

Proposed legislation

ORDINANCE NO._________

AN ORDINANCE OF THE PEOPLE OF THE CITY OF CAPITOLA AMENDING SECTION 16 OF ORDINANCE 880, AS AMENDED BY ORDINANCE NO. 935, PERTAINING TO THE CITY OF CAPITOLA TRANSACTIONS AND USE TAX ADMINISTERED BY THE STATE BOARD OF EQUALIZATION

THE PEOPLE OF THE CITY OF CAPITOLA, CALIFORNIA, DO ORDAIN AS FOLLOWS:

Section 1. Section 16 of Ordinance 880, as amended by Ordinance No. 935, is hereby amended to read as follows.

“Section 16. TERMINATION DATE.  The authority to levy the tax imposed by this ordinance shall expire December 31, 2027.”

 

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