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November 6, 2018 — California General Election
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Local

City of Capitola
Measure J - 2/3 Approval Required

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Election Results

Passing

3,642 votes yes (75.34%)

1,192 votes no (24.66%)

To help fund youth programs, protect parks, beaches and open space, and support local businesses, shall a special tax measure paid only by hotel and short-term rental guests be approved increasing transient occupancy taxes from 10% to 12% until ended by voters, providing approximately $310,000 annually, and allocating dedicated portions to youth and early childhood programs, and local business groups for marketing and community improvements, and the balance to fund core City functions?

What is this proposal?

Measure Details — Official information about this measure

Published Arguments — Arguments for and against the ballot measure

Arguments FOR

The City of Capitola has been challenged to maintain the high level of services that our residents have come to enjoy and expect. The City has worked diligently to fund necessary projects, while addressing the rising costs of doing business in Santa Cruz County.

Measure J would increase the City’s Transient Occupancy Tax (TOT) on short term rentals, hotels, and motels by 2% from 10% to 12% beginning next year.

Capitola residents do not pay this tax unless they stay in a local hotel, motel, or short-term rental.

Under this measure 1.25% of the increase will be allocated to the City’s general fund, 0.35% to youth and early childhood programs, 0.4% to local business groups split between the Capitola-Soquel Chamber of Commerce and the Capitola Village and Wharf Business Improvement Association for marketing and community improvements.

Visitors continue to use our roads, parks and emergency services as they enjoy all that Capitola has to offer; including our Mall, restaurants, shops, and vibrant Esplanade featuring our fabulous beach and wharf.

Raising the hotel tax represents a direct and fair way to recover the increased costs associated with visitor stays in Capitola, the first change in the hotel tax since 2002.

The proposed increase achieves an important balance between providing critical revenue for the city’s activities, supporting investment into local business development, and committing to funding youth educational programs.

This special tax requires a 2/3 vote and guarantees the funding to those important programs.

Please join us in voting YES on Measure J, and help our City build a stronger economy, protect City services, and nurture a lasting relationship with our business community and youth programs.

Kristen Petersen
Council Member City of Capitola

Ted Burke
Shadowbrook Restaurant Co-Owner

Ed Bottorff
Council Member City of Capitola

Marie L. Cubillas
Executive Director Big Brothers Big Sisters

Arguments AGAINST

Arguments AGAINST

No Argument Against Measure J was filed.

Read the proposed legislation

Proposed legislation

ORDINANCE NO.__

AN ORDINANCE OF THE CITY COUNCIL OF THE CITY OF CAPITOLA

AMENDING SECTION 3.32.030 OF THE CAPITOLA MUNICIPAL CODE PERTAINING TO THE CITY OF CAPITOLA VISITOR SERVICES FEE (TRANSIENT OCCUPANCY TAX)

THE PEOPLE OF THE CITY OF CAPITOLA, CALIFORNIA, DO ORDAIN AS FOLLOWS:

WHEREAS, it is the purpose of this Ordinance to amend the City of Capitola Municipal Code Section 3.32.030 entitled Fee/Tax Imposed, to increase the Visitor Services Fee (Transient Occupancy Tax) from 10% to 12%; and

WHEREAS, this Ordinance shall be known as the City of Capitola Visitor Services Fee (Transient Occupancy Tax) Increase. The City of Capitola hereinafter shall be called “City.” This Ordinance shall be applicable in the incorporated territory of the City.

WHEREAS, this Ordinance is adopted to achieve the following, among other purposes, and directs the provisions hereof be interpreted in order to accomplish those purposes:

NOW, THEREFORE BE IT HEREBY ORDAINED as follows:

SECTION 1.  Section 3.32.030 “Fee/Tax Imposed” of Chapter 3.32 “Visitor Services Fee and Fund” of the City of Capitola Municipal Code is hereby amended to read as follows:

3.32.030 Fee/tax imposed.

  1. For the privilege of occupancy in any hotel, each transient is subject to and shall pay a general tax in an amount of ten twelve percent of the rent charged by the operator. The tax constitutes a debt owed by the transient to the city which is extinguished only by payment by the operator to the city. The transient shall pay the tax to the operator of the hotel at the time the rent is paid. If the rent is paid in installments, a proportionate share of the tax shall be paid with each installment. The unpaid tax shall be due upon the transient’s ceasing to occupy space in the hotel. If for any reason the tax is not paid to the operator of the hotel, the fee administrator may require that such tax shall be paid directly to the fee administrator. The general tax revenues of 11.25 percent shall be placed in the city’s general fund, 0.40 percent shall be allocated exclusively to local business groups for marketing and community improvements, and 0.35 percent shall be allocated exclusively to youth and early childhood programs.”

SECTION 2. It is the purpose of this Ordinance to amend the City of Capitola Municipal Code Section 3.32.030 of the Chapter entitled Fee/Tax Imposed, to increase the Visitor Services Fee (Transient Occupancy Tax) from 10% to 12%.

SECTION 3. This Ordinance shall be considered as adopted upon the date that a two-thirds majority vote in favor is declared by the City Council, and shall go into effect on January 1, 2019.

 

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